Here is a great link, with some LinkedIn tips that you must know!
http://www.ianbrodie.com/marketing/linkedin-tips-professionals/
Showing posts with label Social Media Tips. Show all posts
Showing posts with label Social Media Tips. Show all posts
Wednesday, September 28, 2011
Wednesday, September 14, 2011
Tips for Marketing Via Facebook
People want to get out and market their small business, utilizing the power of social media networks. They are instantly drawn to social media giant Facebook. With its sheer size (with over 750 million users) and a very user-friendly interface, it is an easy pick for adding a knock-out punch to any small business' social media marketing campaign. The main problem is that many businesses do not properly leverage their Facebook presence, by running their social media campaigns on Facebook poorly.
Many of these mistakes are easily avoidable or fixable! This post will briefly discuss some basic do's and don'ts of marketing using Facebook.
1. One major don't that is a common mistake amoung novice marketers, is to use a personal Facebook profile to market their business! This is in contrast to using the Facebook business page to market your business. This is wrong on a few levels.
First off ,(to be blunt) it is considered a bit tacky to use the personal profile to push a business. Facebook created specific business sites, so users can choose to like a page on their own. If you are running a properly planned campaign your numbers should grow anyways.
Secondly, your business loses the ability to track your campaign`s progress by utilizing Facebook Insights. It tracks your page's user's comments, likes or posts. This is a valuable tool when gauging how successful your social media campaign is.
And at last, you lose some of the features of having a business page, that are important to any business campaign, such as having multiple administrators, the ability to produce business badges (widgets used to market your site elsewhere), an embedded map to your business, greater control over what information target markets receive, the use of Facebook ads and quite a bit of other great features.
In short-please use a Facebook business page!
2. Even if using a proper business page, some small businesses make the mistake of pushing their business too hard on Facebook or having bad content. It makes the business come off as spam or impersonal and (more importantly) may be alienating clients or at the very (but not) least engaging them improperly.
3. Having a bad personal profile may negatively influence your business. Just because you have a separate business page-does not mean that the two are inseparable. Whatever you post on your personal page can influence what people think of you and your business.
So please don`t post pictures of yourself on vacation drunk on the beach or watch what games you play on Facebook. These create an image of you and ultimately your business. Image is everything.
4. Facebook users are more forgiving than the other social media site`s users in terms of grammar and spelling errors. However, it is important to try to keep the mistakes to a minimum. Bad spelling and glaring errors can reflect on the professionalism of your business.
5, Do not alienate anyone on Facebook. You never know who your potential client is going to be. If they do not fit your mould of what you think your client should be...you might be wrong!
There are some of the don`ts for marketing via the Facebook business page. We will move on to some do`s to make your campaign sizzle.
1. Be very personable and engaging. This is what promotes your business personality. Facebook is first and foremost a social site. Use the social aspect to make your business shine in the social sphere.
2. Do use a custom banner on your business page. You can design a custom banner that is 180 by 540 pixels wide. Make your business stand above the rest of the business` sporting the cookie-cutter, Facebook business page profile pictures.
You can put your logo, a picture, address, phone number, website and email on this banner. With proper layout, you can make it look nice and have all of your vital information on your home page...and it is different
3. Do post interesting links, videos and pictures. It gives the audience something to enjoy and creates a dialogue with them. Interesting and dynamic content engages the target market and allows them to experience your awesome business, as well as, allows for them to give valuable feedback.
4. Try to post interesting content regularly. People may be really engaging your content. Just keep it coming.
5. Engage and support other businesses on Facebook. They are customers too.
I hope this post helps out with your Facebook marketing. There will be more posts soon.
Many of these mistakes are easily avoidable or fixable! This post will briefly discuss some basic do's and don'ts of marketing using Facebook.
Facebook Marketing Don'ts
1. One major don't that is a common mistake amoung novice marketers, is to use a personal Facebook profile to market their business! This is in contrast to using the Facebook business page to market your business. This is wrong on a few levels.
First off ,(to be blunt) it is considered a bit tacky to use the personal profile to push a business. Facebook created specific business sites, so users can choose to like a page on their own. If you are running a properly planned campaign your numbers should grow anyways.
Secondly, your business loses the ability to track your campaign`s progress by utilizing Facebook Insights. It tracks your page's user's comments, likes or posts. This is a valuable tool when gauging how successful your social media campaign is.
And at last, you lose some of the features of having a business page, that are important to any business campaign, such as having multiple administrators, the ability to produce business badges (widgets used to market your site elsewhere), an embedded map to your business, greater control over what information target markets receive, the use of Facebook ads and quite a bit of other great features.
In short-please use a Facebook business page!
2. Even if using a proper business page, some small businesses make the mistake of pushing their business too hard on Facebook or having bad content. It makes the business come off as spam or impersonal and (more importantly) may be alienating clients or at the very (but not) least engaging them improperly.
3. Having a bad personal profile may negatively influence your business. Just because you have a separate business page-does not mean that the two are inseparable. Whatever you post on your personal page can influence what people think of you and your business.
So please don`t post pictures of yourself on vacation drunk on the beach or watch what games you play on Facebook. These create an image of you and ultimately your business. Image is everything.
4. Facebook users are more forgiving than the other social media site`s users in terms of grammar and spelling errors. However, it is important to try to keep the mistakes to a minimum. Bad spelling and glaring errors can reflect on the professionalism of your business.
5, Do not alienate anyone on Facebook. You never know who your potential client is going to be. If they do not fit your mould of what you think your client should be...you might be wrong!
There are some of the don`ts for marketing via the Facebook business page. We will move on to some do`s to make your campaign sizzle.
The Do`s of Facebook Marketing
1. Be very personable and engaging. This is what promotes your business personality. Facebook is first and foremost a social site. Use the social aspect to make your business shine in the social sphere.
2. Do use a custom banner on your business page. You can design a custom banner that is 180 by 540 pixels wide. Make your business stand above the rest of the business` sporting the cookie-cutter, Facebook business page profile pictures.
You can put your logo, a picture, address, phone number, website and email on this banner. With proper layout, you can make it look nice and have all of your vital information on your home page...and it is different
3. Do post interesting links, videos and pictures. It gives the audience something to enjoy and creates a dialogue with them. Interesting and dynamic content engages the target market and allows them to experience your awesome business, as well as, allows for them to give valuable feedback.
4. Try to post interesting content regularly. People may be really engaging your content. Just keep it coming.
5. Engage and support other businesses on Facebook. They are customers too.
I hope this post helps out with your Facebook marketing. There will be more posts soon.
Wednesday, August 3, 2011
Why Social Marketing is Better than Traditional Marketing
This is a great little video. People are getting tired of one-way, in your face traditional marketing. You can really connect with customers using social media!
Wednesday, June 8, 2011
Thursday, May 26, 2011
Book: The Zen of Social Marketing Media
http://www.marketingzen.com/the-zen-of-social-media-marketing-an-ebook-for-the-lost/
This is a recent read of mine-very informative about what is going on in the social media marketing sphere. It is a must read for any social marketer!
An Introduction by Shama!
This is a recent read of mine-very informative about what is going on in the social media marketing sphere. It is a must read for any social marketer!
An Introduction by Shama!
Wednesday, May 11, 2011
Meta Tags for Blogger
http://www.bloggertricks.com/2007/12/adding-meta-tags-to-bloggerblogspot.html
This is a good site to show you how to add meta tags to your blogger site to increase visibility on search sites.
Thursday, May 5, 2011
Social Media Marketing Tutorial Part 1 - Facebook for Business
This is a series of 3 videos, focusing mainly on Facebook. They are pretty good, because they outline the reasons why Facebook is good; the ways to effectively market using Facebook and some ideas for general social marketing.
Some general ideas presented are-Content is King; Influence Customers with Facebook; Listen to Customers; Effective use of Facebook Groups and the Proper Use of Social Networks. Watch them all for some great tips to properly market your business!
Why companies should invest in a Social Media Professional
I am going to use a quote from a previous video:
"Social media marketing is like teenage sex, everyone wants to do it, no one knows how to do it and everyone is disappointed once it has been done."
Maybe it is good to leave it to the hands of the professional-it is implemented properly, it saves you time and energy and just because you can do it does not mean that you are doing it properly!
Friday, April 29, 2011
North Social Branding Email
http://email.northcontact.com/t/ViewEmail/r/532D41DDFBF2404F/3300B65806F3A3BDF99AA49ED5AF8B9E
Without A Brand, Your Social Will Suffer |
It’s pretty simple, if you don’t already have a strong brand strategy, then you’re not properly equipped to build long-lasting relationships on Facebook or any other social network for that matter.
Take care of your brand first and you’ll live long and prosper on Facebook.
So before you encourage your staff to quickly try to concept and launch a meaningful social marketing experience, make sure everyone is up to speed on your brand taxonomies (brand personality, brand values, brand equities, brand promise, your targets’ emotional and rational needs).
Yes, Facebook is a tremendous marketing tool for developing deeper connections with your consumer and inspiring them to take action. We're huge fans of jumping right in, but you should consider yourself warned...
If you don't have a brand personality, this lack of charisma will be magnified by social media. But to be sure your page doesn’t end up in the Sickbay, don’t forget to first figure out if your brand is funny, helpful, nerdy, or nice.
The last thing you need is a split personality that makes your fans think you're from another planet.
Cheers, The North Social Team |
Tuesday, April 26, 2011
Various Profile Picture Sizes
http://www.personalbrandingblog.com/the-2009-personal-avatar-size-reference-guide/
This is a good link to let you know the profile sizes for various social media sites-from Facebook and Twitter to a myriad of blogs and other sites! Having these dimensions allows for you to have clearer, well placed images, as well as allow for you to maximize space to add extra information if possible.
He recommends http://mypictr.com/ for the less graphically knowledgeable social media butterflies! I haven't tried it, but am handing on the information.
Tuesday, April 19, 2011
The Future of Social Media
This is an in depth look at the future of Social Media and the decline of traditional advertising. It is very informative and direct... an excellent video to watch!
I will paraphrase Gerd Leonhard's timeline/terminology for to make it easier to understand:
12-18 Months-Privacy will become the issue as people learn to integrate with the changing social media role in advertising.
12-18 months-Digital Jetlag-people will have to adapt to the new social media powers that are almost overwhelming.
18 Months- Realtime Social Feedback will take the forefront of marketing.
18 Months-Population will have to realize that they are in a Socially Augmented Reality.
18 Months-The start of the Extreme Reputation Economy-where people take control and traditional controlled media is declining.
12-24 Months-Resistance to the media marketing trend will diminish changing the view on copyright and the way the population is in the state of media control.
12-24 Months-Intelligent Automated Social Agents-automated programs that help streamline media into categories that make it easier to access information.
12-24 Months-Mindshare & Market share-a the population realizes that intellectual property has divested, and begin to share the once guarded copyrighted items, etc.... they will find their market share increasing.
2 Years-One-way communication from a non-trusted source is 99% useless.
2-3 Years-The world will begin to have the Global Social Brain.
4 Years- Social Media advertising will be 30% of digital use.
4 Years-5 Billion users will be connected on the internet and mobile devices.
5 Years-1/3 of the population will be engaged in this Social Media Reality.
Leonhard also mentioned a few phrases of interest:
Businesses are going to have to get used to the fact that they are not there to create but to divest.
Also if people cannot find your business in Social Media-then your business does not exist!!!
Soon people are going to trust strangers on their media accounts more than they are going to trust CEO's.
Pretty much to sum up the Video-businesses better be braced to get in on this technology or their businesses will sink in this new social media age!
Monday, April 11, 2011
More Media Marketing Tips-6 Branding Strategies for Your Facebook Profile Pic
Click here for: 6 Branding Strategies for Your Facebook Profile Picture
Some good tips-it creates more visibility of your vital information, can provide more instant information to grab a new potential client's attention and it makes your page look better. A good tip!
Thursday, April 7, 2011
Social Media Marketing Tips-Creating an RSS Feed for your blog!
RSS Feeds are an excellent and easy way for your users to access your blog.
Tuesday, March 29, 2011
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