Many of these mistakes are easily avoidable or fixable! This post will briefly discuss some basic do's and don'ts of marketing using Facebook.
Facebook Marketing Don'ts
1. One major don't that is a common mistake amoung novice marketers, is to use a personal Facebook profile to market their business! This is in contrast to using the Facebook business page to market your business. This is wrong on a few levels.
First off ,(to be blunt) it is considered a bit tacky to use the personal profile to push a business. Facebook created specific business sites, so users can choose to like a page on their own. If you are running a properly planned campaign your numbers should grow anyways.
Secondly, your business loses the ability to track your campaign`s progress by utilizing Facebook Insights. It tracks your page's user's comments, likes or posts. This is a valuable tool when gauging how successful your social media campaign is.
And at last, you lose some of the features of having a business page, that are important to any business campaign, such as having multiple administrators, the ability to produce business badges (widgets used to market your site elsewhere), an embedded map to your business, greater control over what information target markets receive, the use of Facebook ads and quite a bit of other great features.
In short-please use a Facebook business page!
2. Even if using a proper business page, some small businesses make the mistake of pushing their business too hard on Facebook or having bad content. It makes the business come off as spam or impersonal and (more importantly) may be alienating clients or at the very (but not) least engaging them improperly.
3. Having a bad personal profile may negatively influence your business. Just because you have a separate business page-does not mean that the two are inseparable. Whatever you post on your personal page can influence what people think of you and your business.
So please don`t post pictures of yourself on vacation drunk on the beach or watch what games you play on Facebook. These create an image of you and ultimately your business. Image is everything.
4. Facebook users are more forgiving than the other social media site`s users in terms of grammar and spelling errors. However, it is important to try to keep the mistakes to a minimum. Bad spelling and glaring errors can reflect on the professionalism of your business.
5, Do not alienate anyone on Facebook. You never know who your potential client is going to be. If they do not fit your mould of what you think your client should be...you might be wrong!
There are some of the don`ts for marketing via the Facebook business page. We will move on to some do`s to make your campaign sizzle.
The Do`s of Facebook Marketing
1. Be very personable and engaging. This is what promotes your business personality. Facebook is first and foremost a social site. Use the social aspect to make your business shine in the social sphere.
2. Do use a custom banner on your business page. You can design a custom banner that is 180 by 540 pixels wide. Make your business stand above the rest of the business` sporting the cookie-cutter, Facebook business page profile pictures.
You can put your logo, a picture, address, phone number, website and email on this banner. With proper layout, you can make it look nice and have all of your vital information on your home page...and it is different
3. Do post interesting links, videos and pictures. It gives the audience something to enjoy and creates a dialogue with them. Interesting and dynamic content engages the target market and allows them to experience your awesome business, as well as, allows for them to give valuable feedback.
4. Try to post interesting content regularly. People may be really engaging your content. Just keep it coming.
5. Engage and support other businesses on Facebook. They are customers too.
I hope this post helps out with your Facebook marketing. There will be more posts soon.
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