North Social Branding Email

http://email.northcontact.com/t/ViewEmail/r/532D41DDFBF2404F/3300B65806F3A3BDF99AA49ED5AF8B9E

Without A Brand, Your Social Will Suffer

It’s pretty simple, if you don’t already have a strong brand strategy, then you’re not properly equipped to build long-lasting relationships on Facebook or any other social network for that matter. Take care of your brand first and you’ll live long and prosper on Facebook. So before you encourage your staff to quickly try to concept and launch a meaningful social marketing experience, make sure everyone is up to speed on your brand taxonomies (brand personality, brand values, brand equities, brand promise, your targets’ emotional and rational needs). Yes, Facebook is a tremendous marketing tool for developing deeper connections with your consumer and inspiring them to take action. We're huge fans of jumping right in, but you should consider yourself warned... If you don't have a brand personality, this lack of charisma will be magnified by social media. But to be sure your page doesn’t end up in the Sickbay, don’t forget to first figure out if your brand is funny, helpful, nerdy, or nice. The last thing you need is a split personality that makes your fans think you're from another planet. Cheers, The North Social Team