Thursday, October 6, 2011

The Passing of an Innovator

I couldn't have a blog about social media and design without discussing the life of Apple founder Steve Jobs. His passing this week, from complications due to Pancreatic Cancer, will be considered one of the big stories of the year.

A Very Quick History

On top of being the renowned founder of Apple Computers, he also started NeXT Computers, when 'let go' by Apple Computers in 1985. This computer would be utilized as the first server, used to develop the world wide web by CERN, in 1991.

NeXt would be acquired by Apple Inc. in 1997, and many of the high-end computers components and systems would be integrated into the new Mac computers and OS X operating systems. These additions would be considered the great leap forward for the MacIntosh Computer. Additionally, this acquisition would also bring Jobs back to Apple Inc., where he would pioneer the iMac, the iPod, the iPhone and the iPad, once again as CEO.

One other business venture, with Steve Jobs at its head was Pixar (formerly The Graphics Group owned by Lucasfilm). Pixar partnered with the Disney Company and thus landed up making Jobs the leading share-holder at 7%, in the deal. Pixar released such popular animated feature films as: the Toy Story franchise, Finding Nemo, A Bug's Life, Monsters Inc., WALL-E, as well as others.

In short, Steve Jobs had his fingers in a lot of different pots over the years. Innovation and diversification might be a definite recipe for success. Some of his his innovative products over the years ranged from releasing the first successful personal computer with the Apple II in the seventies to the colourful iMac of the early 2000`s to the highly popular iPhone! Pretty good for an adoptee, who dropped out of school after one semester and lived on people's floors.



The Infamous '1984' Superbowl Ad in 1984

Innovations that Shook the World

Many of Steve Jobs' innovations changed the world we live in today. He constantly pushed the borders of computing, design and the way modern man communicates. From personal computing, to the World Wide Web to hand-held devices, Steve Jobs had innovative solutions for every situation.

Most design firms, audio studios and movie production companies exclusively use Mac Computers, for the development of their products. MacIntosh Computers are considered very reliable, user friendly and render top-notch products. Apple monitors are considered to produce the truest colour and the operating systems are highly compatible with design and audio/visual applications. These innovations helped guide the media world into the 21st Century.

Criticisms and Conclusions

Avid Microsoft fans would scoff at Mac products over the years, with such criticisms as; the Mac systems are not easily upgradeable, the high price tag, the interface is different from Microsoft, the design is too weird, there is not enough applications...and the list goes on. Apple positioned itself, in the market, in defiance of the monopoly of Microsoft...not as an imitator, but as an innovator.

There's an old Wayne Gretzky quote that I love. 'I skate to where the puck is going to be, not where it has been.' And we've always tried to do that at Apple. Since the very very beginning. And we always will. Steve Jobs 2007

The sheer lifespan of the products and the quality of computing, stand as a beacon for the quality of Apple products. The lack of viruses, superior operating systems and innovative designs drove Apple products to the top of the computing game. Steve Jobs had a vision that was different from the rest of the world and it showed.

Steve Jobs was considered a visionary and innovator. He was also considered an egomaniac, a perfectionist and a micro manager to work with. In contrast, he was considered an excellent person to work with, when the project was favourable in his eyes. He knew what he wanted and did everything to make sure his dreams came to fruition.

Jobs' out-of-the-box thinking, resourcefulness and tenacity could be credited with single-handedly pushing Apple, NeXT and Pixar products to the top of their respective industries. The resulting domino effect having everlasting effects on the computing world. Whatever your thoughts on Steve Jobs' products and life, it is impossible to deny that the world lost one of its innovative thinkers.

"If today were the last day of my life, would I want to do what I am about to do today?" Steve Jobs

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