This site has a lot of good stuff on it!
Wednesday, June 8, 2011
LinkedIn Tips
http://socialmediatoday.com/jenniferlb/304669/four-good-reasons-not-be-linkedin-smartypants
This is a great article with some tips on making your LinkedIn profile awesome!
Employee Bloggers Increase Blog Visitors
http://blog.hubspot.com/blog/tabid/6307/bid/16016/How-to-Turn-Employees-Into-an-Epic-Blogging-Team.aspx?source=Blog_Email_%5bHow+to+Turn+Employee%5d
Some great tips to increase traffic to your business by encouraging your employees to blog.
Some points of interest are:
1. Even if your employees haven't blogged before-a little education goes a long way.
2. Cure the Curse of Knowledge- The Curse of Knowledge is when employees have extensive knowledge that they take it for granted that everyday people know this knowledge. Once employees conquer this 'curse' they will really start having great interactions with their readers.
3. One way to educate these employees is to brainstorm and identify target markets, blog content, personas, etc.
4. Create an editorial safety net-by having a second person checking employees posts- it creates confidence in writings and may help overcome any weaknesses that the writer may have.
5. If it is working...don't be afraid to celebrate the winning-the company in this article awarded decent prizes to the top 3 writers each quarter.
I have a few points to add since I am on the subject. I believe that by allowing employees to blog-it adds a more human feel to your busy. Sometimes in the day-to-day operation of a business, employees can become automatic in behavior and actions. By allowing employees to blog, you add a humanity component to your business and personalize your marketing.
Additionally by having your employees blog you strengthen the image of expertise about your business. If everyone is putting in their 'two-cents worth' , the pool of talent can be showcased for your business.
The more detailed the information about your business, it's practices and procedures, the more educated your client will be when dealing with your business.
And last but not least, it may be fun for your employees. Not all employees may be comfortable with having to write a publicly visible piece of work. Those who do enjoy writing will have fun. Some people might find that they enjoy it and may be a way to break up their week with something different.
So having employees blog is great to helping your business achieve greater success.
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