http://www.reelseo.com/3-golden-rules-long-term-socal-media-marketing-success/
These are pretty basic tips: make sure your whole company is involved in the marketing, make sure to integrate your social media into everything and choose the best time to push your message and please (I reiterate this) ...please don't repost.
I like these basic tips and I will explain further. By making everyone involved in your company you create many positive scenarios. First of all, it gives the audience (and other employees) a broader stroke of what is going on in your company, by providing specialized information (from those best to present it) to those who view it. Secondly, it allows for your employees to be directly involved with the success and control of the company, creating a feeling of well being and involvement in employees. Thirdly, in my opinion, it creates transparency for your company, which seems is lacking these days in organizations. And at last, it is cost effective, in a division of labour sense.
The second rule is to integrate it into everything your business uses as marketing and customer relation strategies. This creates a broad forum to get your message to the masses. Here are some areas to integrate your social media: your web and mobile site, your other cross-integrated media sites and your direct customer services. Other ways to bolster this marketing strategy is to integrate it into advertising, such as print and web ads, public relations and television/radio ads. This functions to draw the audience to your social media outlets.
The last rule addresses the proper implementation of social media campaign. You can have all the right avenues of media in place and use them improperly. Properly identify your target audience, send messages at proper times, have correct and pertinent information and please (once again) don't repost!
I keep pushing the don't repost...but put yourself in the target market's shoes. Who wants to overwhelmed with the same or similar messages for a product or service. It actually creates a negative image of your company!
I hope these tips give you a better understanding of the social media marketing sphere!
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