Facebook Marketing Statistics, Demographics, Reports, and News

Here are a myriad of websites that have statistics on social media sites!

http://www.checkfacebook.com/

http://www.socialbakers.com/facebook-statistics/canada

http://socialmediastatistics.wikidot.com/facebook

http://greenhatdigital.com/social-media-marketing/statcounter-global-stats/

http://edlee.ca/2008/06/03/canadian-internet-usage-statistics/

http://greenhatdigital.com/social-media-marketing/statcounter-global-stats/

Next is Now

Good to have a Canadian Perspective

Some Twitter Tips

Everyone wants to push their company or products on Twitter. Social media is not about being pushy, but rather it is about engaging people and building relationships with them. Having only a few characters to engage your audience makes it a complicated task. Here are some tips to properly market your business on Twitter:

Do:

1. Thank people for following you on Twitter. Try to mention something unique about them to let them know that you are paying attention or give a polite and friendly salutation.

2. Use the @ sign when addressing someone (such as @sirfmarketing) to allow them to have some exposure in the @mentions sections and so they will know that you mentioned them. They may respond back!

3. Use the # sign to differentiate identifiers for people (such as 'Have a good day in #Penticton @sirfmarketing. I hope you enjoy #Peachfest this year!) This allows for keywords to be created to identify trends and locate people.

4. Please be genuine. People are tired of false, pushy advertising.

5. Talk like you normally would. Don't use slang or colloquialisms or be over wordy. Just be natural. It is a great way to interface with your audience.

6. Do follow people back.

Here are some don'ts:

1. Don't push yourself too much. Try to talk about your industry or business by providing quotes, telling jokes or posting relevant links. It is a covert marketing scheme.

2. Please do not use an auto-responder. Just because you can use an auto-responder email on Twitter-don't. It comes off as tacky and annoying and very impersonal.

3. Do not alienate people on Twitter. You never know who is going to be a potential client or who is a friend of a potential client.

4. Never talk bad about a competitors business - it just makes your business look bad.

5. Do not ask people to follow you on Facebook. It is assumed that you are already on Facebook...or place the link in the little profile section on top. It is very unprofessional and tacky to push yourself so hard on people.

I hope these tips help you out when using Twitter to market your business.

Happy tweeting and good luck.

Sirf Web Marketing Strategies

Sorry for the lack of posts, but I have been starting a new web marketing business and have been very busy. It is called Sirf Web Marketing Strategies, located in Penticton, British Columbia in the sunny Okanagan. It will be offering social media marketing, web development, graphic design and much more!

Go to http://www.sirfmarketing.com/ if you want learn more about my company.

Keep an eye out here for more posts soon.

Social Mediopolis Website

http://changetheworld.tradepub.com/category/marketing/1211/

This site has a lot of good stuff on it!

LinkedIn Tips

http://socialmediatoday.com/jenniferlb/304669/four-good-reasons-not-be-linkedin-smartypants

This is a great article with some tips on making your LinkedIn profile awesome!

Employee Bloggers Increase Blog Visitors

http://blog.hubspot.com/blog/tabid/6307/bid/16016/How-to-Turn-Employees-Into-an-Epic-Blogging-Team.aspx?source=Blog_Email_%5bHow+to+Turn+Employee%5d

Some great tips to increase traffic to your business by encouraging your employees to blog.

Some points of interest are:

1. Even if your employees haven't blogged before-a little education goes a long way.

2. Cure the Curse of Knowledge- The Curse of Knowledge is when employees have extensive knowledge that they take it for granted that everyday people know this knowledge. Once employees conquer this 'curse' they will really start having great interactions with their readers.

3. One way to educate these employees is to brainstorm and identify target markets, blog content, personas, etc.

4. Create an editorial safety net-by having a second person checking employees posts- it creates confidence in writings and may help overcome any weaknesses that the writer may have.

5. If it is working...don't be afraid to celebrate the winning-the company in this article awarded decent prizes to the top 3 writers each quarter.

I have a few points to add since I am on the subject. I believe that by allowing employees to blog-it adds a more human feel to your busy. Sometimes in the day-to-day operation of a business, employees can become automatic in behavior and actions. By allowing employees to blog, you add a humanity component to your business and personalize your marketing.

Additionally by having your employees blog you strengthen the image of expertise about your business. If everyone is putting in their 'two-cents worth' , the pool of talent can be showcased for your business.

The more detailed the information about your business, it's practices and procedures, the more educated your client will be when dealing with your business.

And last but not least, it may be fun for your employees. Not all employees may be comfortable with having to write a publicly visible piece of work. Those who do enjoy writing will have fun. Some people might find that they enjoy it and may be a way to break up their week with something different.

So having employees blog is great to helping your business achieve greater success.