Here are some links of interest to help you use LinkedIn to its full potential:
http://www.ianbrodie.com/marketing/linkedin-tips-professionals/
http://blog.linkedin.com/2009/04/07/5-linkedin-tips-on-effective-personal-branding/
http://www.jeffkorhan.com/2011/10/3-invaluable-linkedin-tips.html
http://linkedintobusiness.com/linkedin-tips-tricks/
This is a great little video with tips to effectively use LinkedIn!
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